Jasmine Rice ข้าวหอมมะลิ

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Lion Brand Jasmine Rice is a long grain variety of aromatic rice and belongs to the Oryza indica species. The name “jasmine” refers to the colour of the rice which is as pure and white as jasmine blossoms.

Colour

In the Thai language, “white” is expressed as “si khao”, that is, “the colour of rice”. This makes describing “white rice” problematic. The direct translation is “khao si khao”, which is “rice that is the colour of rice.”

​Thai people use the phrase “khao dawk mali”, which translates directly to “rice flower jasmine,” or “jasmine-white rice,” to describe incredibly white rice.

The English translation lost the “white” to simply become “jasmine rice”.

Aroma

In the Thai language, “white” is expressed as “si khao”, that is, “the colour of rice”. This makes describing “white rice” problematic. The direct translation is “khao si khao”, which is “rice that is the colour of rice.”

​Thai people use the phrase “khao dawk mali”, which translates directly to “rice flower jasmine,” or “jasmine-white rice,” to describe incredibly white rice.

The English translation lost the “white” to simply become “jasmine rice”.

Taste

Soft in texture and with a hint of sweetness, Jasmine rice is perfect paired with Asian foods such as stir fries or curries.

​The grains cling and the rice is slightly sticky. The stickiness of rice is due to amylopectin starch molecule. Jasmine rice has more amylopectin than regular long grain or basmati and is slightly creamier than these varieties when cooked.

Quality

The Department of Foreign Trade under the Ministry of Commerce of the Royal Thai Government takes further steps to ensure that Thai Jasmine Rice retains its international prestige as the best rice in the world by issuing this Quality Certification Mark. Only those who have followed a series of stringent inspections and procedures set by the Royal Thai Government have the right to use this. Lion Brand is honoured to be one of the few companies authorised to use the Quality Certification Mark.​